VholdR Q&A

Question: What is VholdRTM and how is it a Wearable Camcorder?

VholdR™ (Vee-Holder) isn't just another camcorder. It's the ability to shoot video HANDS FREE from within the action where you experienced it, not from outside of it. It answers the question, "Did you get that on video?" Yes..I was wearing a VholdR™.

Camcorders, digital cameras, and cell phones - three ways people shoot video today - all require "hands on." Somebody has to be the cameraman. While everyone else is involved in the action, the cameraman is "odd man out"-on the sidelines, manipulating the camera and video controls. You just can't enjoy life, if you are only the observer. VholdR™ changes all that...

VholdR™ is a shoot and store Wearable Camcorder, that includes a revolutionary TRail Mount™ interface so you can attach VholdR™ to your body, equipment, or vehicle. The VholdR™ application mounts actually make the product wearable, combined with mechanical functions such as a brushed aluminum exterior, rotating lenses and one click recording, you can quickly see how VholdR™ allows you to shoot video from within the action, no matter the scene.

Question: How does VholdR™ work?

VholdR™ is a Wearable Camcorder that is smaller than most cell phones, but shoots TV quality video and audio, before storing the content to a removable microSD memory card. VholdR™'s video technology captures your experiences in real time, processes your video with a Fineline Compression Algorithm, and stores the video in a high quality format to its own memory card. The entire camcorder runs off a single lithium battery for two hours before needing to be plugged into your computer with the included USB cable (just like your iPod) or into the wall (wall charger sold separately).

The armored exterior, made from brushed aluminum, fiberglass, and rubber, protects VholdR™ from negative temperatures, snow, dirt, mud, and even water. You gain access to the memory card, changeable battery, and USB connection through the water sealed back door. The single on/off button provides for a "one click" recording experience; turn it on and it starts recording, that's it! VholdR™ also includes a quick check button for a memory card and battery update, as well as a dual laser alignment system so you know the horizon is always correct in the video frame. It's locked, loaded, and ready for you to explore the world.

Question: How do you "Click to Share" video online?

Capturing video from within a moving scene is only the first step. How do you actually share the video you captured with friends, family or complete strangers? Well, with VholdR™ comes an easy to use desktop software, similar to the ipod+itunes experience, but seamlessly connects VholdR to VholdR.com where your friends can watch, rate, and subscribe to your every adventure.

The desktop software is a Windows only video manager (to start) that accomplishes four simple feats.

Connect: automatically pulls video off VholdR™ and onto your computer
Watch: play your videos back in a preview or full frame window.
Tag: your videos with title, tags, description, and ratings
Share: a single "SHARE" button uploads videos directly to VholdR.com

Sharing VholdR™ video is as easy as "One Click" to record the video, and "One Click" to share it online! VholdR™

VholdR Specs

Introducing VholdR™, a precision-crafted palm-sized armored camcorder with uncomplicated "one-click" functionality. Weighing just 8 ounces, VholdR™ captures 30 fps at 640x480 resolution in MPEG4 format to removable microSD media, connecting to your computer via USB 2.0 cable. A lithium polymer battery is swappable. Memory and battery life are indicated via LED.

It's TRail Mount™ Interface attaches VholdR™ to nearly anything, including helmets, bicycles, goggles, roll cages and more. Its lens rotates 192 degrees, and utilizes twin lasers for image framing.

VholdR's™ ease of use is complemented by integrated software so you can share your moving videos in seconds.

All for an MSRP of $350.00 (USD)

Operation Actions:

"One Click Recording": Slide lock on-record/off-stop switch
Indicator Button: one click to show memory and battery life left
Precision: Rotating lens and dual lasers for precision alignment without a screen
TRail Mount™ Interface: slide and lock mounting mechanism to change between a helmet, flat surface, handle bars, and roll cages.

Technical Specs

Form Factor
Size: 95mm (H) x 53mm (L) x 34mm (W)
Weight: 4.8oz
Housing Materials: anodized aluminum, fiberglass, and rubber

Video
Sensor type: CMOS
Video Media: removable microSD - 50min/GB
Video Processing: Fine Line™ Hardware Encoding
Video size pixels (lines): 640x480 (480 lines)
Frame rate: 30fps
Minimum illumination: 0.04 Lux @f/1.2
File Type: mpeg4 (.avi)
Battery: Removable lithium polymer

Audio
Type: Waterproof microphone embedded
Direction: Omni-directional

Lens
Lens: 1/4" 4G
Lens Size: 3.6mm
Viewing Angle: 90 degrees

In the Box
VholdR™
VholdR™ Software
Helmet Mount
USB Cable
Battery
Quick Start Guide

The Twenty20 Story: “Sharing Video in Motion.”

Marc Barros and Jason Green were avid skiers with a problem. They wanted to share the thrills and spills of their downhill skiing adventures with their friends and family, but they couldn't. The frozen mountaintop was a grueling and unforgiving environment for video camcorders. Besides, when you're zooming downhill, crashing through moguls with ski poles in your hands, it's just not possible to hold a camera.

The duo asked around. Other skiers had the same wish: to capture video of their daring exploits on the slopes, without destroying their precious video cameras in the process or hitting a tree while looking through a viewfinder. Some skiers tried to solve these problems by mounting cameras and wires and batteries to their heads - the infamous “helmet cam.” But the results were always unbalanced, unsatisfactory, and very expensive.

In other sports, Barros and Green found the same dilemma. Enthusiasts of motocross, biking, parasailing, skateboarding, snowboarding, climbing, and bungee jumping, all wanted to capture video from “inside the action.” But extreme environmental conditions killed the cameras, and the fast-paced action threatened to kill athletes who fiddled with their camera controls during the action. Everyone wanted to shoot action video, but few could do it.

Barros and Green, third place finishers of the University of Washington's Business Plan Competition, went into problem solving mode. They set their sights on inventing a hands-free video solution for action sports enthusiasts. And they would go one step further - they would find an easier and faster way to share the video online. Everyone they spoke with wanted to share their athletic exploits online with friends, but ran into long hours using complicated video editing software. It was a real “downer.” Barros and Green understood; they would rather be on the slopes than in front of a computer, too.

So they founded Twenty20, and invented a new and easy way to “Shoot and Share” action video. Their solution satisfied the action sports world's hungering for a wearable, hands-free, rugged video camera. But, the company's greatest innovation “Hands Free Shoot, One Click Share!” promises a revolution in sharing action video online for everyone, even the Dad who wants to record the faces of his family from the front seat of the corkscrew roller coaster.

Video in Motion

Shoot it. Share it.

Company Info

Twenty20 is experienced in the market of capturing and sharing action video. The company opened its doors in 2003 and successfully sold thousands of traditional Helmet Cameras through motorcycle and bicycle retailers. To launch VholdR, the company has partnered with Ziba Designs, an award winning consumer product design firm, built an experienced board, and added key talent to ensure the company can lead the new market category in wearable, shareable, video.

Media Contact:

pr@vholdr.com

Company Name:

Twenty20, Inc

Brand Name:

VholdR (Vee-Holder)

Location:

Seattle, WA 98109

Date Founded:

2003

Executives:

Marc Barros - CEO
Jason Green - COO
Dean Bravos - VP Sales and Corporate Development